S3 E3: Learning to Think Like a Breadwinner with Jennifer Barrett

With April being National Financial Literacy Month, my conversation with today’s guest is even more meaningful and relevant. Jennifer Barrett is an award-winning financial journalist and digital strategist with more than 15 years of experience in print and digital media and a passion for personal finance. She’s currently Chief Education Officer at Acorns, a growing financial wellness startup with more than 9 million subscribers. In addition, she’s the author of Think Like a Breadwinner, a wealth-building manifesto for women, which is available for purchase everywhere books are sold on April 6.

In this episode we focus on some of the most important concepts Jennifer writes about in Think Like a Breadwinner, including:

  • The financial literacy gap in this country and its impact on women, specifically.
  • The importance of dispelling the myths that prevent many women from making good decisions with their money.
  • And the one mindset shift that will not only give women a more active role in creating their own future but can also create a positive ripple effect on every aspect of your life.

I think Jennifer’s message is so important, and I encourage all of you to read her book as soon as it’s available. I promise it will change the way you think.

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Episode Highlights

  • [05:00] Jennifer and I discuss the financial literacy gap in this country and the long-term implications for women.
  • [09:17] I ask Jennifer to expand on some of the more surprising research from her book that underscores women’s general financial unpreparedness.
  • [11:41] Jennifer shares her personal story and the moment she knew she had to start to think like a breadwinner.
  • [17:47] We discuss how our experiences in childhood and the way our parents talked to us about money affects our relationship with money into adulthood.
  • [21:10] I ask Jennifer to talk about why investing is a must for women and to dispel some of the common myths that keep women out of the market.
  • [30:05] Jennifer describes the activism work she’s involved in to push for policies that better support women and allow them to step into the breadwinner role in their families more easily.
  • [39:32] We wrap up the episode by discussing how a breadwinner mindset among more women is beneficial for everyone.

Links Relevant to this Episode


Think Like a Breadwinner by Jennifer Barrett on Amazon


The Happiness Spreadsheet by Cathy Curtis

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