About The Firm
Curtis Financial Planning is an independent, fee-only advisory firm located in Oakland, California, servicing clients in California and beyond. As a female-owned and operated wealth management firm, we are fully committed to addressing the unique financial planning needs and experiences of single women, female-led households, and women who take the lead in the family finances.
A Note From Our Founder & President
Hi, I’m Cathy Curtis. First, I want to say how happy I am that you’ve decided to take this step towards securing your financial future. No matter where you are in life, it’s never too early or too late for a financial and investment plan.
Why have I chosen to dedicate my life’s work to helping women manage their finances? When I first started my career, women looking for financial advice would have had difficulty finding a female advisor. Even now, women are a minority of financial advisors in the U.S., making up about 20% of all advisors (and BIPOC advisors make up even a smaller minority). I wanted to provide women the choice to work with an advisor who had similar life experiences but who also had expertise in money matters.
The truth is, women are still at a disadvantage when it comes to money, despite all the progress we’ve made. We’re generally paid less than men throughout our careers, and, many of us have to choose between caring for our families and maximizing our earnings. Also, women tend to suffer more financially after a divorce or following the loss of a spouse, since we often let our spouses manage the money.
As a single woman into my 40s, I experienced many of the challenges women face as the sole earner and financial decision-maker. Now, I use that experience to help women live the life they envision for themselves and achieve financial success and harmony.
Whether you’re fiercely independent or adjusting to life on your own, having the right financial advocate and partner can go a long way towards ensuring a comfortable future. If you think Curtis Financial Planning will be a good fit for your financial needs, I hope you will give us a call.
Cathy Curtis, CFP®
Ask anyone in her family, and they will tell you that Cathy was born with a brain for business. Her favorite game growing up was something she created called “Important Papers.” She would collect old bills and invoices that her dad was ready to discard and tell her siblings they were “playing business.”
Even though the days of “Important Papers” have long passed, Cathy has engaged her education and skills to help women get clarity and feel confident about their finances. As a CFP®, author, teacher, and podcaster, Cathy not only advises her female clients, she helps educate the public on personal finance through her position on the CNBC Financial Advisor Council, her award-winning blog, Of Independent Means, and her widely-followed Twitter feed (@CathyCurtis).
For the last four years, Cathy has been named an Investopedia 100 Top Financial Advisor, and she was named among the top ten Most Influential Advisors of 2020. The Investopedia 100 celebrates financial advisors who are making significant contributions to critical conversations about financial literacy and wealth management. Cathy was recognized by InvestmentNews as one of its 2020 Women to Watch in the financial advice industry. She was selected based on her proven ability to effect change in the financial advisory industry, specifically by serving as a role model to other female financial professionals and donating her time to educate her community on personal finance.
Cathy is also an Assistant Adjunct Professor at Mills College in Oakland, California, teaching young women about personal finance. She stays current on personal finance topics through her affiliations with The National Association for Personal Financial Advisors (NAPFA), the Financial Planning Association (FPA) and the Certified Financial Planner Board of Standards (CFP®). In addition, she recently completed the Wharton School of Business’s Client Psychology Program, which aims to help financial advisors develop a more effective client-centered practice by drawing heavily on advances in psychology and behavioral finance.
Cathy is a CERTIFIED FINANCIAL PLANNER™. The CFP® certification is recognized as the standard of excellence for the financial planning profession. CFP® professionals have met extensive training and experience requirements, and commit to CFP Board’s ethical standards that require them to put their clients’ interests first.
Outside The Office
For more than a decade, Cathy was an active volunteer and board member for The Center for Urban Education about Sustainable Agriculture (CUESA) based in San Francisco and program chair for The Commonwealth Club of San Francisco. Now, she promotes awareness of various community nonprofit organizations and small businesses through her podcast, Financial Finesse, by interviewing the smart, savvy women who advance their missions.
On weekends, you can find Cathy at the farmers market, meeting friends for breakfast and buying produce to create beautiful meals later in the day with her husband, Rob. She is an avid reader and always has a stack of books halfway to the ceiling beside her bed. She is somewhat of a fitness fanatic and loves Pilates and yoga, as well as working out with weights, hiking, cycling, and swimming.